Final Blog

(buzzbeauty.com,2010)

    In the book Bootstraps: From an American Academic of Color Victor Villanueva uses the term racelessness. I believe this is an important term because in today's society so many people are in fact raceless. They deny there culture in order to fit in better in order to be more American. It seems that it is creating generations of people that do not even know who they are. For example we see people every day of all races that bleach their hair blond (even if they should not because it does not work with their skin tone), they wear contacts because they want blue eyes. I feel that racelessness is producing generations of people with negative self-image because they do not feel that it is good to be their race. They do not see people in media that look like them because the people that have mass appeal tend to be those that are racially ambiguous or racelessness. I could apply this to assignment two and three by addressing this view of racelessness in how it is shown in marketing material for the different companies. I am an avid watcher of model shows on TV and one of the things they are always looking for are models that are racially ambiguous because they are more versatile.

Villanueva, V. Bootstraps: from an american academic of color. Urbana, IL:

i love <3, Initials. (Photographer). (2010). Re: blond asian hair. [Web]. Retrieved from http://www.bubzbeauty.com/phpBB3/viewtopic.php?p=26503&sid=4a4ed1dd64699ce8fa9429f450150795

According to Villanueva in Bootstraps which path did the people that succeeded take?

1. Concession
   
2. Racelessness
   
3. Optimistic
   
4. El bloque
   

For Villanueva in Bootstraps biculturalism does not mean the tension within, which are caused by being unable to deny the old or the new.